RTBF is a key player in the French-speaking Belgian audiovisual landscape and plays a major role in promoting, culture, heritage and collective interest initiatives. Through its public service mission and the diversity of its channels - television, radio and digital platforms – it supports the major cultural events that shape the country's memory and identity.

The partnership between RTBF and the Val Saint-Lambert Bicentenary is a natural part of this approach. By supporting the 200th anniversary celebrations of an iconic Belgian glassmaking heritage site, RTBF is helping to shine a light on a shared history, exceptional craftsmanship and a place deeply rooted in the Walloon region.

This partnership enables the Bicentenary to benefit from broad, high-quality exposure, while ensuring a rigorous editorial approach that is accessible as well as respectful of the cultural values promoted by the project. It also reinforces the civic and heritage

dimension of the event, reaching a wide range of audiences far beyond visitors to the site.

The presence of RTBF provides credibility and visibility. It shows the cultural significance of the Bicentenary and its ability to be part of a programme that is recognised at regional and national level.